Snap Fitness Partnerships Strengthening Our Franchise System
A strong franchise brand strives to continually analyze their own marketing tactics and implement ways to better broaden their scope of reach within their segment and beyond. Snap Fitness is a fitness concept as well as a lifestyle one, and finding methods that add value and exposure to the brand and franchise owners remains a priority of our strategic franchise marketing plan.
Particularly beneficial and synergistic, brand partnerships create added value for not only a singular brand but multiple, driving results for the participating parties when executed properly. Snap Fitness fortifies our fitness franchise model through meaningful brand partnerships and understands that such a process can result in significant key advantages.
Benefits to Partnership Marketing
Finding a purposeful partnership with a brand that aligns well with your own concept is an important element to consider at the start of this marketing initiative. When two brands pair together that make sense, the impact can be valuable for everyone. Brand marketing partnerships allow a wider audience to be targeted, increasing exposure for your brand in existing and newfound markets. This added exposure results in a social buzz around your brand that can be leveraged for additional franchise marketing efforts.
In line with extra brand publicity, this avenue of marketing promotes differentiation of your brand. When your brand displays itself to the public from a new perspective, it draws in attention from new customers of untapped markets who now have a relationship with your brand that may not have formed without the added exposure from the partnership. The partnership relies on harmonized brands teaming up to bolster each other, enhancing each other’s perception. Sharing resources and creating joint sales and distribution opportunities is another benefit to these tactical collaborations.
Snap Fitness Franchise Partnerships
With the advantages to brand partnerships clear, Snap Fitness recognizes that our partnerships must be aligned with our consumer base and provide equal value for both parties. As a fitness concept focused heavily on a holistic approach to wellness, we aim to elevate members through an adaptable and inclusive experience. Because of our focus on the mental aspects of the fitness journey and a commitment to our philosophy to go “for the feeling”, we partnered with the National Alliance on Mental Illness (NAMI). This partnership with such an important organization allows us to assist in promoting local NAMIWalks and fundraising opportunities to its members and communities as well as advocating, educating, and supporting public awareness so that all individuals and families affected by mental illness can build better lives.
To reward our club members for their tireless efforts of personal betterment through fitness we announced our Earn Your Apple Watch program in partnership with Apple. The program rewards Snap Fitness members for frequent visits to their Snap Fitness club and closing their Activity Rings on Apple Watch, allowing them to earn credits when they track their workouts via the Snap App. This collaboration is a testament to Snap Fitness's commitment to investing in rewarding its members for exhibiting ongoing healthy lifestyle habits, while also benefitting our franchisees with a brand differentiator.
As the Snap Fitness franchise expands, our partnerships bring added value to our franchise owners as a tool that works to advance member satisfaction, improve member retention and increase their membership base. Visit our franchise page to learn more about the Snap Fitness investment and additional information about our fitness franchise opportunity